Having served the publication for over 20 years prior, the seasoned Ian McLaren returns to the CAR Magazine team as Editorial Director.
A household name for motoring enthusiasts, CAR Magazine is close to the hearts of many. This is no different for Ian McLaren, who is coming back to the publication as Editorial Director with a view to amplifying our audience’s print and digital experience.
“I am happy to be back and do what I can for the brand that is close to my heart” says Ian McLaren on his Editoral Director position at CAR Magazine.
McLaren will oversee all print and digital functions, collaborating with Print Editor Damian Adams and Digital Editor Alex Shahini, plotting the brand’s strategic evolution, and being the point-person for manufacturers.
Having started at the publication at 22 years old and straight out of university, McLaren’s first role with the publication was assistant photographer. It was one he soon rose from, becoming a key photographer for CAR Magazine not long thereafter.
He later developed his writing, after being groomed by some of the best industry professionals. His career trajectory then saw him become Senior Associate Editor. McLaren explains that his photojournalism career had morphed into 80% writing and only 20% photography – something that he thoroughly enjoys.
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Some of McLaren’s career highlights include attending the international launch of the Porsche Carrera GT, piloting the McLaren Senna around the legendary Estoril circuit, and ice driving in a Toyota 86 – Oh, and a BMW M2 around the famed Laguna Seca circuit.
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